Job Description:
Accelworx, a forward-thinking leader in sustainable energy solutions, is seeking a skilled and experienced Lead Content Writer to join our dynamic team in Chennai. As a pivotal member of our marketing and communications department, you will be responsible for crafting compelling and persuasive content that effectively communicates our brand message and engages our target audience.
Responsibilities:
- Develop and execute comprehensive content strategies aligned with Accelworx’s brand identity, marketing objectives, and target audience preferences.
- Lead a team of content writers, providing guidance, feedback, and support to ensure high-quality, relevant, and engaging content across various channels, including websites, blogs, social media, email campaigns, and marketing collateral.
- Create original, well-researched, and impactful content on topics related to renewable energy, sustainability, clean technology, and environmental conservation, demonstrating thought leadership and subject matter expertise.
- Collaborate with cross-functional teams, including marketing, design, and technical experts, to develop integrated campaigns and content assets that drive brand awareness, engagement, and lead generation.
- Stay informed about industry trends, market developments, and emerging best practices in content marketing, incorporating insights and innovations into content strategies to optimize performance and achieve business objectives.
Requirements:
- Bachelor’s degree in English, Journalism, Communications, or related field; advanced degree or certification in content marketing is a plus.
- Proven experience in content writing, with a strong portfolio showcasing expertise in creating compelling, audience-centric content across various formats and channels.
- Exceptional writing, editing, and proofreading skills, with a meticulous attention to detail and a proficiency in crafting clear, concise, and persuasive copy that resonates with target audiences.
- Leadership experience, with the ability to mentor and motivate a team of content writers, foster a collaborative and creative work environment, and drive results through effective project management and delegation.
- Strategic mindset and analytical abilities, with the capability to develop data-driven content strategies, measure performance metrics, and iterate based on insights to continuously improve content effectiveness and impact.
Join Accelworx and lead the charge in communicating our mission of advancing sustainable energy solutions through impactful content and storytelling. Apply now to play a key role in shaping our brand narrative and driving positive change in the renewable energy industry.